Is The Tech Support Policy For Google AdWords Unfair?

Nov 15, 2013 • 8:18 am | comments (9) by | Filed Under Google Ads (AdWords)

Google AdWords Tech Support IconGoogle has many policies when it comes to everything, including AdWords. One policy is AdWords User Safety policy, which seems to put tech support companies at a lose when trying to promote their services using AdWords.

One such company sent me a few links to threads at the Google AdWords Help forums with complaints about how tech support companies are treated by Google.

When questioned, Google's John Paul responded:

As been discussed recently, if you are running an AdWords account with tech support ads, you need to follow AdWords User Safety policy. please review the information below for details on the policy. We have longstanding policies against ads, websites, and businesses that appear to be generally deceptive or misleading to our users. The primary concern of this space is our user’s safety. Per the User Safety Policy, we we do not allow businesses that we feel may pose a harm to our users. (

We take many factors into consideration when assessing User Safety compliance. Our review is extensive and we cover a number of areas to ensure we are reaching an accurate conclusion. In many cases these issues are not fixable, as the fundamentals of the business itself is the primary concern. As always, you can contact support via email ( or submit a suspension appeal here. ( )

Do you think this is unfair?

Forum discussion at Google AdWords Help.

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