Google AdWords Shopping Ads Similar Looks & Easy Checkout

Dec 26, 2017 - 7:46 am 1 by
Filed Under Google Ads

Google Shopping

PPC Hubbub on Twitter shared a screen shot with me of a feature I don't necessarily think is new, but something I don't think I personally saw. The first feature is Google is showing "similar looks" under the main Google shopping ad carousel and the second item is the "easy checkout" button in the carousel.

Similar looks can be triggered if you click on a result from the top AdWords shopping carousel and then click back. Google dynamically loaded the similar looks carousel at that point for me. The easy checkout must be coming from the purchases on Google because when you go through the process, it lets you checkout using your Google account and credit card on file with them.

Here is a screen shot of them all in one search result:

Google AdWords Shopping Ads Similar Looks & Easy Checkout

Ginny Marvin picked up on Google testing the easy checkout feature earlier this month. The similar looks feature, my gut is telling me is not new, but I can't find anything on it. So maybe it is new. Again, the only way I was able to trigger it was by clicking back after first clicking on a shopping result in Google.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Joe Hall - The Search Community Honors You