Google AdWords Purple Ad Label Officially For Map Ads

May 16, 2016 - 8:23 am 3 by
Filed Under Google Ads

Pastel Haze AdWords Google 1900px

A few weeks ago we reported Google was testing purple ad labels for AdWords. Well, it seems like this is not a test, but rather the ad label color of choice for the Google Maps listing results.

A help document at Google confirms they are purple, saying "Ad locations appear on the map with a purple icon and business name." Adding "if someone clicks the purple icon or your ad in the search box, your ad will expand to show details about your business."

They even shared both mobile and desktop screen shots of the purple ad label in the maps results:

Google Maps Purple Ad Label

click for full size

So purple labels for map ads seem to be official. Yes, Google is testing green ad labels on desktop instead of the yellow ad labels.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Apr 17, 2024 - 7:21 am
Google Search Engine Optimization

Google: Should We Explain The Crawl Stats Report in Search Console

Apr 17, 2024 - 7:11 am
Previous Story: Google AdWords Testing Carousel Based Sitelinks Cards