Google AdWords New Maximize Conversions Smart Bidding

May 31, 2017 - 8:06 am 49 by
Filed Under Google Ads

Google Umbrellas Flying

Yesterday, Google announced a new smart bidding feature within AdWords named "maximize conversions." As the name suggests, Google will automatically set the right bids for each auction to help get you the most conversions within your daily budget.

Google says "it uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction." Here is a more detailed help document on this feature.

You can set this under your campaign's settings page, and then by clicking "Change bid strategy" and select Maximize Conversions. You can test Maximize Conversions, get insights and monitor your bid strategies to understand their performance.

click for full size

Forum discussion at Google+.

This post was scheduled to go live today but was written earlier - I am currently offline today.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Console Difficulties, Google Ranking Volatility, Zero Click Study, Google Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2024

Jul 11, 2024 - 10:00 am
Google Ads

Google Ads Tests People Also Browsed Carousel

Jul 11, 2024 - 7:51 am
Google Ads

Google Ads: Double Row Carousel Shopping Search Ads

Jul 11, 2024 - 7:41 am
Google Maps

Google Business Profiles Consumer Alerts Document

Jul 11, 2024 - 7:31 am
Google Search Engine Optimization

Google Search Tests Thin Video Snippets

Jul 11, 2024 - 7:21 am
Google Search Engine Optimization

Google: SEO Feedback On The Last Core Update Was Really Helpful

Jul 11, 2024 - 7:11 am
Previous Story: Google: It's Easier To Tell If A Page Is Slow Vs. Fast