Known Bug With The Google AdWords Keyword Status

Feb 9, 2016 - 7:40 am 2 by
Filed Under Google Ads

Brick AdWords Google 1900px

Cassie from the Google AdWords team confirmed in a few Google AdWords Help threads that there is a known issue with the keyword status field in your AdWords report. In short, it might not be showing the right or most accurate status.

Cassie explained:

There are no known issues with the keyword status right now.

This status on the keyword level does not necessarily mean that the keyword is not running (especially if you are getting impressions on that keyword); rather, that you may have another similar keyword in your account that would win out in that theoretical auction instead. This may happen if you have duplicate keywords, including plurals or misspellings that are interchangeable, or if you have the same keyword in different match types but are bidding higher (or have a better quality score) on a different match type version of that keyword.

So keep this in mind if you seem surprised by any of the keyword status responses in your AdWords report.

I am not sure if there is an ETA to fixing the known issue or not.

Forum discussion at Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Sydney Serves Chinese Food On Chinese New Year