Google sent an email to AdWords advertisers yesterday announcing a new change to how Google will allow you to customize how you count conversions.
Kim Clinkunbroomer posted the details on Google+ about what is launching this month in AdWords.
In short, advertisers will be able to specify how to count different conversion actions and also better read the conversion reports.
Here is the email Google sent advertisers:
Dear AdWords Advertiser,
In order to better meet the unique needs of your business, we're making important improvements to conversion reporting in AdWords. We're writing to share details about these upcoming changes so you are ready to take advantage of them when they are available in your account.
- More flexibility in counting conversions. Beginning in February 2014, you will be able to specify how to count different conversion actions. For example, you can choose to count all instances of certain conversion actions (such as sales) while counting only unique instances of other conversion actions (such as leads).
- Easier to understand conversion column names.
You can learn more about these changes over here.
Forum discussion at Google+.