New Google AdWords Dynamic Callout Extensions

Sep 24, 2015 • 8:02 am | comments (2) by | Filed Under Google Ads (AdWords)

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Google announced on Google+ a new callout extension now available for AdWords. It is called Dynamic Callout Extensions and it will automatically highlight useful information about your business or the products you offer in the extensions area of your ad.

Google said:

Dynamic callouts are generated based on the information on your website, helping reduce the amount of time you spend managing individual callouts. However, it’s important to continue adding and optimizing callouts because dynamic callouts may not show for all advertisers. You can add your own callouts at the account, campaign, or ad group level []. We’ll always prioritize showing the callouts you provide over dynamic callouts.

Here is an example:

click for full size

In this example the advertiser’s landing page mentions potentially useful information like “25 years of experience,” “Book online,” and “Certified technicians.” With dynamic callouts, this callout text will dynamically appear beneath your ad text, at the top and bottom of Google search results.

Forum discussion at Google+.

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