Google AdWords Android App Added Universal App Campaigns & Conversion Columns

Feb 5, 2016 - 7:30 am 0 by
Filed Under Google Ads

Mobile15 Google 1900px

The Google AdWords app for Android has been upgraded to add support for universal app campaigns and new conversion columns.

The Google Play Store says that the two new features are universal app campaigns and new conversion stats.

Advertisers can now measure performance and make adjustments to their universal app campaigns and monitor revenue metrics with two new conversion value columns. Also if they are promoting apps, they can can get a snapshot of how your universal app campaigns are performing by viewing metrics like downloads and average cost-per-install, and make adjustments to daily budget or target cost-per-install.

You can download the Android app here.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Googlers Waiting For The Bus