Google AdWords Adds More Conversion Reporting Metrics

Aug 8, 2013 • 8:39 am | comments (1) by | Filed Under Google Ads (AdWords)

Google AdWords Reporting IconGoogle AdWords has quietly added additional conversion reporting options to the campaigns reporting section. In total, they added five new metrics to report on.

The new metrics include:

  • Total Conversion Value
  • Conversion Value / Cost
  • Conversion Value / Click
  • Value / Conversion (one per click)
  • Value / Conversion (many per click)

Here is a picture:

AdWords Conversion Reporting Metrics

Jon Diorio, Google AdWords Product Manager announced this on Google+.

Forum discussion at Google+.

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