Google AdWords has quietly added additional conversion reporting options to the campaigns reporting section. In total, they added five new metrics to report on.
The new metrics include:
- Total Conversion Value
- Conversion Value / Cost
- Conversion Value / Click
- Value / Conversion (one per click)
- Value / Conversion (many per click)
Here is a picture:
Jon Diorio, Google AdWords Product Manager announced this on Google+.
Forum discussion at Google+.