Google AdSense Publishers Fear Increases In Click Through Rates

Jan 5, 2015 - 8:00 am 6 by
Filed Under Google AdSense

Google AdSense logoYou'd think that increasing your click through rates and earnings on your web site would be a good thing that de-stresses you? Well, not if you are a Google AdSense publisher.

A WebmasterWorld thread has a topic that comes up all too often. A publisher updated their design and now their CTR (click through rate) has drastically gone up. They are worried Google will take notice and consider the change fraudulent and then ban their account and withhold any future payments/earnings.

In this case, the publisher went responsive:

I optimized one of my sites and made it responsive. I noticed my adsense page CTR went from around 2% to 6-7%. Is this a good thing? Or should I be worried if the CTR is too high? is 6-7% considered high CTR?

Some publishers said, no need to worry, while others said he should worry. One was right and said, don't worry, your CTR will drop back down soon enough and he was indeed right.

But still, you see the fear publishers have when they monetize with Google AdSense. Changes in earnings and CTR, for the better, bring on added stress.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am
Google

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am
Google

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: Waving At Google Maps Street View