Google announced this morning that the AdSense auto ads are now "now easier to use and come with better controls to customize the ad experience for your users."
AdSense's auto ads was a beta back in 2017 and then launched out of beta several months later. Now Google is looking to make these automated ads even easier.
Google said they made the set up easier, with easier and more flexible customizations and better reporting. Here is the punch-list of changes:
- Auto ads now work through any AdSense ad unit code
- For new sites, just add them in the Sites page, copy-paste the AdSense code and turn on Auto ads
- For pages where you don't want to use Auto ads, add those URLs to your “Page exclusions” list. You can exclude individual pages or entire sections of your site.
- You can see the full summary of your Auto ads settings for each of your sites as an overview.
- You can preview how Auto ads look on your site before they go live.
- You can delete specific ad placements inside the preview using the “delete” button. Auto ads will immediately generate a placement in a new location for you to review
- You can easily specify the Ad formats that Auto ads places on your site, including Matched content.
- You can control the number of Auto ads you'd like to show on your pages by using the Ad load slider.
- Google is updating its reports to allow you to easily see Auto ads and manual ad unit performance side by side for each of your sites.
Forum discussion at Twitter.
