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Google seems to be testing yet a slightly different format for their arrows on their AdSense ad units.
A WebmasterWorld thread has one user who posted a picture of an AdSense unit that had an arrow that looked slightly 3D or shadowed, with the look that you can press on it as a real button.
Here is a picture of a standard AdSense ad with a normal arrow:
Here is the screen shot shared in WebmasterWorld of the 3D like button:
The AdSense publisher felt it directly impacted his AdSense earnings in a positive way, he said:
I noticed an increase in RPM and CTR since yesterday, went to investigate a bit more, and it looks like there is a new 3d relief style added to the arrows in text ads (desktop browser), making them look more like pushable buttons.It's a small change but appears to be quite effective. It will be interesting to see how long before ad-blindness kicks in again after this change, or if Google will stick with this arrow style (as far as I can tell, it doesn't appear to have changed on mobile browsers yet).
Forum discussion at WebmasterWorld.
