Google is showing the number of followers for a Facebook and TikTok profiles in the Google Ads, the search ads. We saw Google testing this for organic / free results two years ago, but now we see them being tested on sponsored search listings.
This was spotted by Anthony Higman who shared this screenshot on X:
In the organic version, the follower counts were on social media profiles. Here, the ads link to normal web pages that are not specifically social media pages and this is not a Facebook page or a TikTok page.
So this is a bit weird...
Forum discussion at X.
Update: Another variation of this:
@AnthonyHigman @rustybrick here is the new updated design for this pic.twitter.com/Iunejoa6Fq
— Sachin Patel (@SachuPatel53124) May 21, 2025
