Google: Ads.txt Is For AdSense But Not Needed For Search Or SEO

Dec 2, 2019 - 7:14 am 2 by

Google Ads Txt

Google's official webmaster channel on Twitter responded to a question about the ads.txt file. Someone asked if you need it for SEO or search because he sees GoogleBot trying to access it. The answer is no, you don't need it for Google Search or SEO.

It is somewhat needed for Google AdSense but not Google Search.

Here is what Google said on Twitter, "The ads.txt file appears to be related to @AdSense - it's not required for Google Search."

The folks at AdSense are pushing you ad this file but again, this is specific to AdSense and it is a "IAB initiative that helps ensure that your digital ad inventory is only sold through sellers (such as AdSense) who you've identified as authorized."

But again, it is not required for SEO or search and if you don't have AdSense or other IAB related ads on your site - it is not needed at all.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Apr 26, 2024 - 8:01 am
Google Search Engine Optimization

Google Publisher Center No Longer Allows Adding Publications

Apr 26, 2024 - 7:51 am
Google

Google Tests Placing The Snippet Date Next To URL

Apr 26, 2024 - 7:41 am
Google

Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers

Apr 26, 2024 - 7:31 am
Google News

Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%

Apr 26, 2024 - 7:21 am
Google Ads

Google Ads Diagnostic Tool Low Keyword Quality Warning

Apr 26, 2024 - 7:11 am
Previous Story: Google Indoor Surf Room