Google: Ads.txt Is For AdSense But Not Needed For Search Or SEO

Dec 2, 2019 - 7:14 am 2 by

Google Ads Txt

Google's official webmaster channel on Twitter responded to a question about the ads.txt file. Someone asked if you need it for SEO or search because he sees GoogleBot trying to access it. The answer is no, you don't need it for Google Search or SEO.

It is somewhat needed for Google AdSense but not Google Search.

Here is what Google said on Twitter, "The ads.txt file appears to be related to @AdSense - it's not required for Google Search."

The folks at AdSense are pushing you ad this file but again, this is specific to AdSense and it is a "IAB initiative that helps ensure that your digital ad inventory is only sold through sellers (such as AdSense) who you've identified as authorized."

But again, it is not required for SEO or search and if you don't have AdSense or other IAB related ads on your site - it is not needed at all.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Sued SerpApi Over Scraping Search Results

Dec 19, 2025 - 3:50 pm
Search Forum Recap

Daily Search Forum Recap: December 19, 2025

Dec 19, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore

Dec 19, 2025 - 8:01 am
Google

Google Product Reviews Bug On Product Detail Pages

Dec 19, 2025 - 7:51 am
Google

Google Search Testing New Sports Features

Dec 19, 2025 - 7:41 am
Google Ads

Google Ads Tests Video Assets From Merchant Center

Dec 19, 2025 - 7:31 am
 
Previous Story: Google Indoor Surf Room