Google: Ads.txt Is For AdSense But Not Needed For Search Or SEO

Dec 2, 2019 - 7:14 am 2 by

Google Ads Txt

Google's official webmaster channel on Twitter responded to a question about the ads.txt file. Someone asked if you need it for SEO or search because he sees GoogleBot trying to access it. The answer is no, you don't need it for Google Search or SEO.

It is somewhat needed for Google AdSense but not Google Search.

Here is what Google said on Twitter, "The ads.txt file appears to be related to @AdSense - it's not required for Google Search."

The folks at AdSense are pushing you ad this file but again, this is specific to AdSense and it is a "IAB initiative that helps ensure that your digital ad inventory is only sold through sellers (such as AdSense) who you've identified as authorized."

But again, it is not required for SEO or search and if you don't have AdSense or other IAB related ads on your site - it is not needed at all.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 3, 2026

Feb 3, 2026 - 10:00 am
Google Search Engine Optimization

Google: Search Algorithms, Spam Detections & Policies Don't Fundamentally Change With AI Search

Feb 3, 2026 - 7:51 am
Bing Search

Bing Multi-Turn Search Rolls Out Worldwide

Feb 3, 2026 - 7:41 am
Other Search Engines

ChatGPT With Top Stories & More Visual Knowledge Panels

Feb 3, 2026 - 7:31 am
Google Search Engine Optimization

Google's Top Crawling Challenges In 2025

Feb 3, 2026 - 7:21 am
Google Search Engine Optimization

Google: Don't Spend Too Much Time On Redirects Analysis For SEO

Feb 3, 2026 - 7:11 am
 
Previous Story: Google Indoor Surf Room