Google Ads added a new option within your Performance Max campaigns to select "Where should people go after clicking your ads?" The two available options for that question are (1) Your website and (2) Google Business Profile (optimized for ads).
Here is how Google describes these options:
(1) Your website: Take people to your website. This might be your homepage or a specific page.
(2) Google Business Profile (optimized for ads): Take people to a Google-hosted page with built-in conversion measurement capabilities.
This was spotted by Natasha Kaurra who posted about this both on X and LinkedIn - she posted this screenshot:
Natasha explained that "the second option directs people to a Google-hosted page based on the business’s Google Business Profile, with built-in conversion measurement capabilities." "It doesn’t appear to be completely new, but Google seems to be quietly expanding its availability, and this is the first time I’ve seen it inside one of my accounts," she added.
