Google announced, ten days after it launched, a new beta called lead form extensions. This gives customers who click on your ads a faster way to give you their information, so you can follow up with them later with more details.
Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form.
Here is how it works in a GIF:
Searchers who are signed in to their Google account can tap a call-to-action such as “Get quote” or “Apply now” directly from your lead form extension in your search ad. They’ll reach a Google-hosted form already pre-populated with their contact information, so they can submit the form with a single tap. From their initial search to form submission, it only takes a few seconds for customers to connect with your business.
Pretty cool!
Forum discussion at Google Ads Help.
