Google is testing blue hyperlinks in the ad descriptions within the sponsored results. These are clickable, keyword rich, links in the ads, similar to what we saw last week with the keyword rich anchor text links but those were black links, not blue.
Here is a screenshot of this from Sachin Patel who posted some examples on X:
In this example the words "Custom Dashboards" is in blue underlined hyperlinked font.
I guess we will be seeing more links within the Google Search sponsored results descriptions going forward?
Forum discussion at X.
