Google Ads: Have At Least One Asset Group To Avoid Invalid Final URL Error

Oct 1, 2026 - 7:05 am 0 — by
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Google Ads updated its destination not working policy document to "provide additional examples for destination issues for advertisers," the company said.

But Google also added a new line that says "Make sure your campaign has at least one asset group configured. If an asset group is missing, you may receive an "invalid final URL" error during setup even if your destination URL is working correctly."

Google also said, "This does not change enforcement of the policy."

But Google added this new line under the "Check your ads for common destination issues" section:

  • Asset groups: Make sure your campaign has at least one asset group configured. If an asset group is missing, you may receive an "invalid final URL" error during setup even if your destination URL is working correctly.

Here is a screenshot of what was added:

Google Ads Asset Group Final Url Error

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