Google Ads App Campaigns Don't Require Deep Linking

Oct 26, 2021 - 6:21 am 0 by
Filed Under Google Ads

Google Ads

Google has announced that your app campaigns within Google Ads no longer require manual deep linking. You can now select the option to direct users to the app homepage even if your app does not have deep links implemented.

Having deep links is awesome, if you know how to add deep links within your ads and your app. But if you don't, it can be a hurdle for some advertisers. Google said "in the past, advertisers needed to manually implement deep linking in order to run these campaigns, but now we offer the option to create App campaigns for engagement with no deep linking required (Android only)."

Select the "set to app homepage" option when prompted to provide a deep link during ad group creation:

click for full size

Google said "this can help drive better business outcomes as 74% of consumers are more likely to be loyal to a brand if the app is seamless and easy to use."

This works across Google Search, YouTube, Display, AdMob, and in the Play Store.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: We Want To Reward The Best Content No Matter Site Size

Feb 21, 2024 - 7:51 am
Google Ads

Google Pushing Google Ads Consults In Gmail Accounts Pop Ups

Feb 21, 2024 - 7:41 am
Google Ads

Google Ads Sitelink Unknown Eligibility Bug

Feb 21, 2024 - 7:31 am
Search Engine Optimization

Only 20% Of SEOs Think Search Volume Won't Change By 2026

Feb 21, 2024 - 7:21 am
Google

Google App Adds Toggle Between Search & Gemini

Feb 21, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: February 20, 2024

Feb 20, 2024 - 4:00 pm
Previous Story: Google: We Won't Confuse Titles In SVG Images With Page Titles