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Google had their big Marketing Live event where they announced a boat load of new ad features yesterday. These announcements are captured nicely by Greg Sterling and the Search Engine Land team over here. Here is a very brief recap of these announcements.
(1) Discovery ads: You can create new Discover creatives in Google Ads to show ads within the Discover feed on Google's mobile home page or iOS, Android Google app and on the mobile YouTube feed and in Gmail under the social and promotions tabs. Here is a deeper look at this over here.
Here is a screen shot of ads coming up in the mobile discover feed on Google's mobile home page:
(2) Gallery ads: Advertisers can feature up to eight images in gallery ads, Google's new mobile search ad format. It is those big search ads with images we saw numerous times including here. Ginny covers this in more detail over here.
Here is what it might look like:
(3) Showcase Shopping ads adds personalization local inventory and better checkout processes. You can learn more about this over here.
Here is a screen shot:
(4) App deep linking: Google ads will now support app deep linking from Google search and other ads. This will also include better reporting from Google's Firebase tools.
(5) Google also redesigned Google Shopping which now includes Google Express integration.
A lot more coverage of this on Techmeme - it is just a lot of stuff:
Here are some tweets from Ginny Marvin:
Waiting for Google Marketing Live to start. Here is a look at some of of the announcements coming this AM: https://t.co/11phvHZyNl pic.twitter.com/aIGeGAEg1s
— Ginny Marvin (@GinnyMarvin) May 14, 2019
That the Google Ads reporting issue still lives on as Google Marketing Live gets underway... https://t.co/LNl3ZPBVcM
— Ginny Marvin (@GinnyMarvin) May 14, 2019
Voice in -> AR Out pic.twitter.com/nSiKvFFaq1
— Ginny Marvin (@GinnyMarvin) May 14, 2019
Google's new SVP of ads and commerce Prabhakar Raghavan on stage now. #googlemarketinglive pic.twitter.com/yKndXs2YkY
— Ginny Marvin (@GinnyMarvin) May 14, 2019
Yes Google has 8 properties with more than 1 billion users -- each. #GoogleMarketingLive
— Ginny Marvin (@GinnyMarvin) May 14, 2019
10% of Gmail users reply with Smart Replies weekly?
— Ginny Marvin (@GinnyMarvin) May 14, 2019
I would have thought it higher. #GoogleMarketingLive
Our look at the new Google Discovery ads and campaigns https://t.co/4BI4ffblNP pic.twitter.com/wV6TVMhfaO
— Ginny Marvin (@GinnyMarvin) May 14, 2019
Google says Discover feed has more than 800 million users monthly -- now will be monetized with Discovery campaigns #GoogleMarketingLive pic.twitter.com/5SaOo0gskv
— Ginny Marvin (@GinnyMarvin) May 14, 2019
And our look at Gallery Ads -- an image-heavy, mobile Search ad format that can show in the top spot. CPC and cost-per-swipe after a user looks at 3 images (minimum images is 4.....) https://t.co/nMw9YW4h0H #GoogleMarketingLive pic.twitter.com/6TtGi8HvL3
— Ginny Marvin (@GinnyMarvin) May 14, 2019
Deep linking to app pages from Shopping, Search and display ads will be a big deal for lots of retailer apps. (Requires Google Ads and Firebase SDK tracking) #googlemarketinglive pic.twitter.com/VbJkEuM3NB
— Ginny Marvin (@GinnyMarvin) May 14, 2019
Google merging custom affinity and intent audiences into custom audiences. Can be used across Google, YouTube, Gmail, Dicovery ... campaigns. Plus new audience expansion tool (more Facebook influences here) #GoogleMarketingLive pic.twitter.com/ObokOPRKfo
— Ginny Marvin (@GinnyMarvin) May 14, 2019
Google Shopping checkout (via Shopping Actions) will let users buy from ads on Assistant (live already), Search, Images and YouTube (buy while watching a video) #googlemarketinglive pic.twitter.com/k5V19Cd33O
— Ginny Marvin (@GinnyMarvin) May 14, 2019
Google says it's doing its part to repsect user choices and marketers need to too.... #googlemarketinglive
— Ginny Marvin (@GinnyMarvin) May 14, 2019
Google's Chrome will change cross-site cookie handling, 'aggressively' tackle fingerprinting https://t.co/xHsu9xI8P8
Forum discussion at WebmasterWorld.
