The Financial Times reported last week that several European mobile operators have put in technology to block ads from Google, Yahoo and AOL.
One European wireless carrier told the Financial Times that it has installed blocking software in its data centers and planned to turn it on before the end of 2015.
The goal will be to be able to control more of the ads European consumers see, by forcing Google out through blocking technology.
An executive at a European carrier confirmed with FT that it and several of its peers are planning to start blocking adverts this year and will be available as an "opt-in service" however they are also considering applying the technology across their entire mobile networks.
Can this really even happen? Really?
Forum discussion at WebmasterWorld.
