eBay Tries AMP: Google Encourages All Web Sites To Try Out AMP

Jul 1, 2016 • 7:41 am | comments (20) by twitter Google+ | Filed Under Google Search Engine Optimization
 

google ebay amp

Yesterday, eBay announced they are experimenting with AMP pages for their massive auction e-commerce site. They had many hiccups but overall, they did successfully experiment converting their browse pages to AMP compatible pages. eBay said they have made the "AMP version of the new browse experience is live, and about 8 million AMP-based browse nodes are available in production."

Try some of these pages on your mobile browser, such as here or here or here. You can read more about their experience and issues over here.

But clearly eBay is forward thinking here and other e-commerce sites and platforms should also think about it.

John Mueller of Google was asked about it in the Google Hangout on Google+ this morning at the 35 second mark.

The question was:

With the recent news about eBay adopting AMP, is that something all webmasters, regardless of what type of site they have, is that something they should be getting on to the AMP?

John responded:

If you ask the AMP team they will tell you all web sites should be using AMP. To some extent, I can see that making sense. It is definitely one way to make really fast web sites, or web sites that load almost instantly. I think it is a technology that is not really going to go away any time soon. So if you are holding off because you are saying my web site doesn’t need this, then maybe it makes sense to kind of look into it again and see what it does now.

At the moment, we only show it now for the in the news carousel at the top, the top stories carousel. And that is something where I kind of expect it to kind of expand to other parts of the search results as well.

Here is the video embed:

So clearly, AMP is something you ALL should be experimenting with, if you have not done so yet.

Forum discussion at Google+.

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