There is an excellent thread at WebmasterWorld documenting the sad state of SEO companies, sales people and consultants today.
Now, most of the SEOs reading this site know their stuff. They obviously take the time to stay on top of the industry and know that keyword meta tags play zero to no roll in rankings. But not all get into the SEO business for getting businesses more leads and sales, some do it to make money.
A WebmasterWorld member decided to ask third-party SEO companies for advice on how to improve his rankings after being hit by Penguin and here are some of the shocking responses he received:
I found no keywords meta tag. The keyword meta tag is still used by some search engines. Consider to add a keyword meta tag.
Only 5 of your 11 images have keywords in the alt tags. You need to maximize your alt tags.
We are Experienced SEO and can help you find the cause why google Penalised. On the Comtempary it looks like the Panda Update was Responsible for your Fall.
Our experts will take in to consideration Google Logic and target only 4 to 5 keywords each page. Our experts smartly integrate keywords in the content based on Google Rule of keyword, Proximity, Density and Frequency.
I have investigated your website and found your site is still listed in Google but the cached copy of your website is removed. thats the reason it is not ranking in search result for your desire keywords. I will get cached page showing again.
In summary, he asked 32 different SEO companies for advice and only 7 of them gave him proper advice on what to do to help his site. That is about a 20% score on a test. Clearly a very sad state for the SEO industry.
Forum discussion at WebmasterWorld.
Image credit to ShutterStock for Monkey Boss