Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR is 5.4%.
Similarweb posted this slide on X and wrote, "ChatGPT ads aren't a science experiment." "For comparison: display sits around 0.35%, podcast 0.5–1%," the company added.
Here is the data:
I do wonder how these compare to the CTR across Google Ads and Microsoft Bing ads?
The full downloadable report is over here.
Forum discussion at X.
