Hitwise: Bing More Successful Than Google In Returning Quality Results

Feb 15, 2011 - 8:33 am 1 by
Filed Under Search News

successLast week, Hitwise released a report on search share, saying for one, Bing rose 6% in share, while Google fell 2% (Google still has 68% share). But the report also shared that Bing is a more successful search engine, having a success rate of 81.5% compared to Google's success rate of 65.5%.

Hitwise explained:

Bing and Yahoo! Search achieved the highest success rates in January 2011. This means that for both search engines, more than 81 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 65 percent. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information.

experian hitwise - success rate among search engines

Now, Google's Matt Cutts took issue with this and shared it on Buzz. He said, and I am quoting only a bit of his argument:

Hitwise later confirmed to me that they don't know whether the user actually clicked on a search result or just went to a completely unrelated site. Given all that, I'm surprised to see Hitwise is still pushing this metric and still calling it "search success rate." I'm also surprised that Computerworld turned that into "Bing searches more accurate than Google's."

Google is taking a beating on their search quality in the past six-months. The two Bs (Bing & Blekko) are beating them up and so far winning.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Matt Cutts: Chase What Google Is Chasing After