Bing is testing a pill-shaped favicon design, like Google did a lot last year, and showing both the site name and the favicon in the pill design.
This was spotted by Sachin Patel who posted some screenshots on X - Sachin wrote:
Bing is now testing site names and URLs separately, similar to Google's previous desktop test in October. It appears they are following the same approach.
Here are more screenshots:
Bing is now testing site names and URLs separately, similar to Google's previous desktop test in October. It appears they are following the same approach! @rustybrick pic.twitter.com/uVBnhyfMkO
— Sachin Patel (@SachuPatel53124) April 3, 2025
Search engines often test their favicons and SERP page changes like this.
Forum discussion at X.
