Google: Bing Still Using Our Click Data For Ranking

Sep 7, 2012 • 8:30 am | comments (24) by | Filed Under Bing Search

Google Bing CheatAbout a year an a half ago, Google outed Microsoft for tracking click data on Google through Internet Explorer. It was a big deal and it hurt the reputation of both Microsoft and even Google - I get into that over here.

That being said, despite this happening well over a year ago. Google says Bing is still doing it!

A Hacker News thread has Google's lead of search spam, a Google distinguished engineer, saying:

Last time I checked, it looked like Bing was still using clicks on Google search results as a signal in Bing's rankings.

Exactly when was the last time he checked, I am not sure but to say that, I suspect he meant some time within the past few months.

Are you shocked Microsoft is still doing this?

Or is it a valid search quality metric to track and use for Bing to improve their algorithms?

I guess Microsoft never said they would stop tracking clicks from Google's search results.

Forum discussion at Hacker News.

Image credit to BigStockPhoto for kids cheating

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