Bing Ads Updates Quality Policy, Will Remove Non Performing Ads

Aug 9, 2017 - 7:55 am 0 by
Filed Under Bing Ads

Green Haze Bing 1900px

Bing announced new updates to their Relevance and Quality policy yesterday. This is to drive better metrics across the system and "delivering improved ad and network quality," they said.

The changes:

  • Bing Ads may decide to remove keywords and/or ads from our platform that have not shown any performance over a significant period of time.
  • Bing Ads may also choose to limit the amount of keywords uploaded or retained at a time.
  • Those subject to this policy may see additional restrictions within sensitive categories such as: weapons, pharmaceuticals, gambling, adult, and trademark categories.

"Bing Ads customers should not see any significant impact to their campaigns that have recent performance, since Bing Ads will be removing non-performing keywords and/or ads from the platform," Bing said. If you will be impacted, Bing promised to notify those customers.

Keep us posted if you see issues with this new ad policy update.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: Massive CPC Drops Across Google AdSense Publishers