Better Business Bureau Nofollows Links To Businesses

Oct 20, 2015 - 8:28 am 88 by
Filed Under Link Building

Better Business Bureau Google

The folks over at WebmasterWorld have noticed that the Better Business Bureau has nofollowed links to their verified and trusted businesses.

I confirmed this by spot checking my BBB listing and the link to my company web site is indeed nofollowed. I guess I won't be renewing - okay, I am just kidding. Truth is, I always thought it was nofollowed, surprised it took them so long.

Roger Monti said at the thread that the link is now probably worth more because less SEOs will pay for it just for the link itself. I guess it is true, less will renew. He wrote:

I have never bothered with BBB for a link, it has always been for other purposes. However if this is true then a link from BBB is worth even more now simply because SEO's are considering no longer paying for it.

Of course, a nofollowed link is not seen by Google, so there is no link benefit at all from them. Roger means that less people will abuse it, so the links in will likely generate more traffic because there are less of them in the future.

Also, many local SEOs claim BBB does help with local rankings.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Google Update October 14/15th: ZOMBIE Update Or Panda Rolling?