The holiday season is here, I have already began buying Chanukah gifts. Google introduced new features for the upcoming holiday shopping season.
They include:
(1) Local Inventory: If you search for a specific product, Google may show you if it is in stock at local stores on Google.com or Google Product Search. Merchants need to submit local inventory in their feeds for it to work, and if they do, it should show up. I tested it out and it seemed to work well.
(2) Popular Products & Aisles: These two new features are being added to Google Product Search. "Popular products" shows you what other users are viewing online, and "aisles" helps you refine your search based on product-specific subcategories. When a shopper searches for "camera lens," for example, we'll show her some popular lenses, as well as offer the option to filter her searches by relevant criteria like "maximum aperture."
(3) Google Shopper for Android: Google Shopper was updated to include search filters like "price" and "brand" to help shoppers easily find the right product. Here is a video of what it does:
Forum discussion at WebmasterWorld& Google Merchant Center Help.
