Google Market Share Grows, Yahoo's Dips - Yahoo Questions comScore

Oct 14, 2010 • 8:37 am | comments (0) by | Filed Under Search Engine Industry News

Danny Sullivan covered the comScore search market share stats very well. Go read it. In short for the month of September:

  • Google: 66.1% (up 0.7 from 65.4%)
  • Yahoo: 16.7% (down 0.7 from 17.4%
  • Bing: 11.2% (up 0.1 from 11.1%)
  • Ask: 3.7% (up 0.1 from 3.8%)
  • AOL: 2.3% (no change)

Yahoo claims the boost is due to how Google Instant is counted. Yahoo said, "With products like Google Instant in the market, it’s more important than ever to understand how third-parties measure search queries and be judicious in how we use their numbers."

I do like Tedster's comments at WebmasterWorld:

Something becomes clear to me, month after month. While many search marketers say "the sky is falling" when Google makes a change - the general population is still very much in favor of what Mountain View is doing. I'm certainly not exempt from complaining about the way things have been going.

So I'm giving myself a reality check, right now. I need to get used to rapid change and not think about Google as if it were anything but exactly what it is - right now. And then a big part of my job becomes understanding what Google is - right now - as well as listening and watching for clues as to what it may be in the near future.

In any event, I find this all funny. Being that Google cried foul when companies measured Yahoo Image Searches slideshow feature.

Forum discussion at WebmasterWorld.

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