Google, The Internet Service Provider

Feb 11, 2010 - 8:27 am 0 by
Filed Under Misc Google

Google announced they are going to try to become an ISP, a fast ISP, with gigabit fiber routing directly to your home. Greg Sterling has a lot of history on how and why this is happening.

I was asked why this is happening by some real reporters and I will link to their story later, when it goes live. In short, it is about getting more people to click on more Google ads.

We have threads on the topic at WebmasterWorld and Google Web Search Help. Probably my favorite comment is the first one at WebmasterWorld:

What's next with Google? Change your muffler?

Outside of that, there are some serious concerns about this project. Concerns on the business side, infrastructure side, privacy side and webmaster side. If I had more time, I'd write up a five page document on those concerns, but most of you are bright and can read my mind by now.

Forum discussion at WebmasterWorld and Google Web Search Help.

Update: Here is that USA Today piece with some quotes from me.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Daily Search Forum Recap: February 10, 2010