Google, The Internet Service Provider

Feb 11, 2010 - 8:27 am 0 by
Filed Under Misc Google

Google announced they are going to try to become an ISP, a fast ISP, with gigabit fiber routing directly to your home. Greg Sterling has a lot of history on how and why this is happening.

I was asked why this is happening by some real reporters and I will link to their story later, when it goes live. In short, it is about getting more people to click on more Google ads.

We have threads on the topic at WebmasterWorld and Google Web Search Help. Probably my favorite comment is the first one at WebmasterWorld:

What's next with Google? Change your muffler?

Outside of that, there are some serious concerns about this project. Concerns on the business side, infrastructure side, privacy side and webmaster side. If I had more time, I'd write up a five page document on those concerns, but most of you are bright and can read my mind by now.

Forum discussion at WebmasterWorld and Google Web Search Help.

Update: Here is that USA Today piece with some quotes from me.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google goo.gl URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: Daily Search Forum Recap: February 10, 2010