A WebmasterWorld thread has a new conversation on an old topic. The topic is to link to your home page, off your home page, using keyword rich anchor text that you want to rank for. The example given by one member is:
So I put up a paragraph on the homepage talking about say 'red widgets in oklahoma'. Then I link those words (red widgets in oklahoma) right back to the homepage. In other words, my homepage links to itself, with some nice juicy text.
And guess what? Despite no other backlinks with text to do with oklahoma, my site ranks #1 or 2 for red widgets in oklahoma.
I actually see this fairly often on the web. Clearly done for SEO purposes. I am surprised it works so well. Of course, the topic of the first anchor text counting or not. But Matt Cutts of Google published a video just the other day on this topic, watch it below:
Anyway, the SEO discussion is interesting.
Forum discussion at WebmasterWorld.