Google Begins Banning AdWords Advertisers Again: December '09 Big Ban

Dec 4, 2009 • 7:05 am | comments (15) by | Filed Under Google Ads (AdWords)

As you know, Google promised to ban AdWords advertisers at a higher rate and began doing so in late September and throughout November but promised to really step it up later last month.

I spotted a new thread at Google AdWords Help which has what appears to be dozens of advertisers who started getting banned yesterday, December 3rd, at the stroke of midnight. So when it turned into December 3rd, it seems like a bunch of automatic bans just went out and impacted tons of advertisers. There are also ongoing discussion about these bans at WebmasterWorld.

So it looks like a new Google strike on AdWords advertisers has come down.

Here is a copy of a ban email from Google these days:

Dear advertiser,

We are writing to let you know that your Google AdWords account has been disabled due to one or more serious violations of our advertising policies related to Landing Page and Site Quality. As a result, your ads will no longer run through the Google AdWords system and we are unable to accept advertising from you in the future. Please note that future accounts you open will also be disabled.

As part of our commitment to making the AdWords experience safe and effective for our users and our advertisers, we routinely review the landing pages that our advertisers promote through our search and content networks. If we find that an advertiser has submitted a landing page that egregiously violates our policies, we reserve the right to take immediate account-level action.

Landing pages advertised via AdWords must have relevant, original content, and must be transparent about the nature of the business being promoted. Further, advertising certain types of sites will lead to immediate account disabling. These types of sites include, but are not limited to:

* Sites that charge users or collect personal information in exchange for a product that is never delivered * Sites that charge for "free" software * Sites that trick users into paying for fake or poor-quality content * Sites that charge users for information that makes unrealistic promises of financial or personal gain * Sites that install malware software on a visitor's computer

Please note that this action is related to sites that have recently been advertised through your account. In a review of your account history, we found that your account had submitted a least one site that egregiously violated our advertising policies. Although you may have removed these sites since our latest review, advertisers that have a history of promoting these types of sites are still subject to account-level disabling.

You can review our Advertising Policies, including our Landing Page and Site Quality guidelines, by visiting: You may also review the complete AdWords Terms & Conditions here: In addition, our FAQ about Account Disablings can be found here:

If you have additional questions or concerns not addressed by our policies or help center, you can contact support by replying to this email.


The Google AdWords team

Forum discussion at Google AdWords Help & WebmasterWorld.

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