How Google Handles Parked Domain Placeholder Pages

Oct 20, 2009 - 8:36 am 0 by

A Google Webmaster Help thread has one webmaster who was trying to figure out why his site was not coming up for a search on its own name.

After some review, Googler, JohnMu, said the site has recently shown a placeholder page from a web hosting company or domain name registrar. These are also known as parked domains, where a domain is purchased but there is currently no web site on that domain. Many registrars or hosting companies place placeholder pages on those new domains.

Clearly, when a search engine finds such a domain is showing a placeholder page, they figure the site is being moved or changed drastically. JohnMu from Google said:

It looks like your site may have been showing a domain parking / hosting placeholder page (or something similar) for a short while there. In general, for the long term, this is not a problem. It can however confuse our systems a bit when we get something completely different like that, so it's probably just a matter of a short while until things settle back down.

You can still see that in some places, for example with: http://search.yahoo.com/search?p=site:the-silence.com/+godaddy

The next time Googlebot visits the site, it may figure out the issue was temporary and return the site's rankings fairly quickly. So be careful with not letting your domain expire and try to understand how Google handles expired domains.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 8, 2025

May 8, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Spiked Thursday - May 8th

May 8, 2025 - 7:51 am
Google Ads

Google Ads Launches New Charts: Bar, Column and Time-Series

May 8, 2025 - 7:41 am
Google Maps

Google Tests Read Reviews Button & Appointment Tags On Local Listings

May 8, 2025 - 7:31 am
Google

Apple Says Google Searches Down On Safari & Google Says Searches Are Up

May 8, 2025 - 7:21 am
Google

Google Tests Alignment Changes To Search Result Snippets

May 8, 2025 - 7:11 am
Previous Story: Google Adds "Is This Accurate" To Map Details on Web Search