Yesterday, many advertisers have been complaining in the Google AdWords Help forums that many of their keywords and campaigns now have the warnings, "Low Share of Voice." Here is a screen capture of the warning:
We have many threads on the topic and many complaints from Google AdWords advertisers. A Google AdWords representative chimed in, but he/she really did not have much to say, outside of we hear you, we are listening and good luck. Here is what the AdWords rep said:
That said, my apology for not getting to this thread earlier. Long story short, I have been looking into this since I first saw this thread a couple of hours ago - and am trying to get to the bottom of things. At this point, though, I am sorry to say that I don't have any definitive information.
However, a tech contact with whom I have been working had an interesting comment that I'll pass along. He has been able to check the accounts of a few folks who have written us, and he is seeing no drop in traffic as has been reported here. His thought is that those in this thread who have reported such a drop may have been looking at their stats mid-day, rather than for a complete day - thus the apparent drop in stats. And, looking at the time stamps of these posts, I think that is a real possibility.
In any case, my colleague Stephen who has posted here in the past as 'AdWordsPro Stephen' (and whom Sarah and I are actively be trying to lure back into the forum) will continue to look into this, and update the thread when he has a clearer picture of what's up.
In the meantime, my apology for the confusion and discomfort. Not fun, I know.
I am not sure if they released a new update that impacted many accounts or if this is a bug. I guess time will tell.
Forum discussion at Google AdWords Help.