Google Web Search's New Click Tracking

May 25, 2009 - 8:34 am 3 by
Filed Under Google

A moderator at WebmasterWorld noticed Google stopped using standard URL redirects in the Google search results to track click events. If you hover over the link, it now appears that Google is just sending you directly to the destination URL, without using any click tracking.

But that is not the case. If you look at the source code, it looks like Google is using some type of JavaScript to track the click.

Here is a sample of the code used:

<a href="http://www.google.com/" class=l onmousedown="return rwt(this,'','','res','4', 'AFQjCNG5-9Jej-ukVeakTgwonqt2narbYg','&sig2=4Lwo00y104At7P9SCT7uXA')">

Moderator, jdMorgan, added that he noticed the JavaScript request going to Google but then it is resulting in a 204-No Content response. But then he noticed a request direct to his server with the same referrer (the same/original search results page).

This appears to be a new way of Google tracking click events in the search results.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 3, 2026

Jul 3, 2026 - 10:00 am
Google Search Engine Optimization

Google Page Indexing Report Has Been Fixed & Updated

Jul 3, 2026 - 8:20 am
Search Video Recaps

Search News Buzz Video Recap: Google June Spam Update Done, Fraud DMCA Takedowns Breaks Google, Costly Google Ad Budget Changes & More

Jul 3, 2026 - 8:01 am
Google Maps

Google Local Reviews Go Missing For Many Businesses

Jul 3, 2026 - 7:51 am
Google Maps

Google Business Profile Restrictions & Penalties Are Additive

Jul 3, 2026 - 7:41 am
Google Maps

Google Tests New Local Places Layout Design

Jul 3, 2026 - 7:31 am
 
Previous Story: Recent Google Webmaster Tools API Errors