Google Web Search's New Click Tracking

May 25, 2009 - 8:34 am 3 by
Filed Under Google

A moderator at WebmasterWorld noticed Google stopped using standard URL redirects in the Google search results to track click events. If you hover over the link, it now appears that Google is just sending you directly to the destination URL, without using any click tracking.

But that is not the case. If you look at the source code, it looks like Google is using some type of JavaScript to track the click.

Here is a sample of the code used:

<a href="http://www.google.com/" class=l onmousedown="return rwt(this,'','','res','4', 'AFQjCNG5-9Jej-ukVeakTgwonqt2narbYg','&sig2=4Lwo00y104At7P9SCT7uXA')">

Moderator, jdMorgan, added that he noticed the JavaScript request going to Google but then it is resulting in a 204-No Content response. But then he noticed a request direct to his server with the same referrer (the same/original search results page).

This appears to be a new way of Google tracking click events in the search results.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 21, 2025

Apr 21, 2025 - 10:00 am
Google

Google Drops Event Rich Results Carousel On Desktop Search: Bug?

Apr 21, 2025 - 7:51 am
Google

Google Live Demo Of Android AR Glasses

Apr 21, 2025 - 7:41 am
Search News

IAB/PWC: U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Apr 21, 2025 - 7:31 am
Bing SEO

Bing Webmaster Tools Working To Streamline Email Notifications

Apr 21, 2025 - 7:21 am
Bing Search

Microsoft Launches Copilot Merchant Program

Apr 21, 2025 - 7:11 am
Previous Story: Recent Google Webmaster Tools API Errors