Yahoo Search Ads Also Testing Favicons

May 11, 2009 - 8:16 am 1 by

The Yahoo Search Marketing Blog announced that Google is not the only ones testing favorite icons (favicons) in the search ads. Yahoo said they are doing a limited test of favicons in the search ads in order to give their searchers one more tool to "know they’re really looking at your site, which will improve the search experience." If it increases CTR and quality score, they may expand the test and may keep it.

Here is a picture of one ad:

Yahoo Search Marketing Favicon

Google has been testing favicons in search ads and favicons in search results this year. I have not seen them recently, in either the ads or free listings, but they were testing it.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 23, 2024

May 23, 2024 - 10:00 am
Google

Google Robots.txt Parser Updated In GitHub

May 23, 2024 - 7:51 am
Google Ads

Google Ads Referral / Affiliate Program

May 23, 2024 - 7:41 am
Bing Search

Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

May 23, 2024 - 7:35 am
Google

Google Tests Replacing Related Searches With People Also Search For?

May 23, 2024 - 7:31 am
Google

Google Search: Sources Across The Web Without Images

May 23, 2024 - 7:21 am
Previous Story: Poll: Can You Beat a #1 Wikipedia Google Ranking?