Does Google Find The Word "Gay" Offensive?

Apr 20, 2009 - 8:55 am 4 by
Filed Under Google Ads

A Google AdWords Help thread reports that an AdWords advertiser has been notified that using the word "gay" in his search ads are seen as offensive. This advertiser was offended that Google would consider the word "gay" as offensive. Here is what he said:

I found it very offensive when my ad was flagged for review for having the term "gay" in it. It surprises me that this a part of Google's policy as it is very offensive and homophobic.

Just to clarify: Google's policy is offensive, the term "gay" should NOT be.

With the recent Amazon FAIL over a similar topic, does google also want to be lumped into this mess?

It is well known that Google is very supportive of gay rights, so I was a little skeptical. I tried to create a search ad in Google AdWords myself, and used the word "gay" in the title and description and it worked without an issue. In the case above, it seems like after the ad was already live, Google made a decision to review the ad later. Maybe someone felt his ad was offensive and Google pulled it until it can be manually reviewed? I am not sure, we don't have the official word from Google yet.

Forum discussion at Google AdWords Help.

Update: Via Twitter @AccuraCast notified me that he has screen shots proving this. Plus @GrosenFriis has a post on this as well.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Jeeves Makes a Comeback To Ask UK