Factors That Search Engines May Use to Rank Your Web Pages

Apr 15, 2009 - 7:19 am 3 by

SEOMoz created the first and second comprehensive search ranking factors document. We now have a new one, a shorter one, from HuoMah.com.

Dave lists out dozens and dozens of factors and adds commentary around them. Here are some of them, without the commentary:

  • PageRank (or relative nodal link valuation)
  • Link text (internal and external)
  • Link relevance (global and page)
  • Also see Temporal, Personalized PageRank and Phrase factors.
  • Page TITLE tag
  • Meta-description tag
  • Document inception/age data
  • Link velocity
  • Link age
  • Viral/Current news (QDF)
  • Time of year (niche trends)
  • Content update rate
  • Domain history
  • Inbound links (global)
  • Outbound links
  • Named entities (products, brand, author)
  • Contact information (also important for geographic signals)
  • Location of client device
  • Location of webpage hosting
  • Contact / location information
  • Inbound/outbound link geo-factors
  • Linguistic indicators (language and nuances)
  • Heading (H1-5)
  • Bold
  • Italic
  • Lists
  • Font attributes (size, color)
  • Related phrase ratios
  • Categorization of content (clusters)
  • Occurrences (probabilistic)
  • Duplication dampening (filters)
  • Personalization (phrase based)
  • Link analysis (inbound)
  • Global site relevance
  • Term proximity (for multi-term queries)
  • Image tagging (in content segment/related terms)
  • Search History
  • Web history (pages/sites we visit)
  • Query revision (and analysis)
  • Search intent (informational, navigational)
  • Explicit data (favourites, reader,wiki)
  • Interaction with advertising
  • Surfing frequency/ time of day
  • Personalized PageRank (yahoo and google)
  • SERP and document interactions
  • Duplicate issues (structural/content)
  • Link devaluations (segmentation, link text, recips)
  • Poor architecture/coding
  • Reviewer penalties
  • Redundant meta-data (such as meta-descriptions)
  • Canonical / URL issues
  • Server reliability (can be de-indexed)
  • Phrase based detection
  • Cloaking
  • Boilerplate
  • Domain history
  • Query analysis
  • Network proxy detection
  • Link based (link spam and excessive recips)
  • Client type (browser, mobile)
  • Toolbars and browser (Google Suggest, web history)
  • Application focus (email, instant messenger, RSS etc..)

Exhausting list, but it is nice to have an updated version in one place.

Forum discussion at Sphinn.

This article was written earlier this week and scheduled to go live April 15th.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: AdSense "Orientation" Webinar on April 18th