Are SEOs That Specialize in Industry Verticals Better?

Mar 16, 2009 - 8:21 am 6 by
Filed Under SEM Companies

Two recent articles sparked some discussion around the question if SEOs that specialize in an industry or two are more qualified then SEOs that do not specialize. One article was from Search Engine Land and the other from Top Rank Blog.

Lee Odden said:

Experience in a particular industry may be important on one level, but a company that specializes in a particular vertical warrants questions about conflict of interest. How can a company specialize in “real estate” for example, without working for competing firms? The biggest advantages that come industry specific experience is the ability to quickly ramp up on client key messaging and audience needs as well as connections made online for content promotion, online public relations and link building.

To me, there is nothing better then having an SEO that is 100% devoted to your site and has been an SEO in your industry for a couple years. These SEOs have the experience of seeing, day in and day out, what has been working on your site and your competitors. But if you can't afford to hire a full time SEO, then hiring a company is a good alternative. Should that company have direct experience in the industry that you are in? You can see the pros and cons to that. Direct experience means they have other clients that are your competitors but yet they know what it takes to rank you well.

So let me ask you, should SEOs specialize in a specific industry or not? This really applies to all work categories, from lawyers to web developers to doctors and caterers, but still, let's poll you guys:

Forum discussion at Sphinn.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 22, 2024

Jul 22, 2024 - 10:00 am

Google Tests Link Icon Citations For AI Overviews

Jul 22, 2024 - 7:51 am

Google Testing Save Button For AI Overviews

Jul 22, 2024 - 7:41 am
Bing Ads

New Microsoft Advertising Brand Lists For Performance Max Campaigns

Jul 22, 2024 - 7:31 am

Google Knowledge Panels Using AI-Generated Images

Jul 22, 2024 - 7:21 am
Bing Search

Bing Tests Related Searches At Top - Below Search Bar

Jul 22, 2024 - 7:11 am
Previous Story: Scam: Google Money System or Google Kit