AdWordsAdvisor has replied to the WebmasterWorld thread I was tracking on Google sending out holiday gifts to advertisers and publishers. AdWordsAdvisor said Google will not be sending out gifts to advertisers and publishers like they have in the past. Why? AdWordsAdvisor say because it "is not the most appropriate gesture this year given the current global economic climate."
Are you kidding me? Just say the truth. The gesture is right, cause these publishers and advertisers earned you millions of dollars in 2008. It is just because you guys are cutting back in preparation for an incredibly horrible 2009. I am not upset that the gifts are not going out, in fact, I considered the same for my company - but I decided to just spend less this year, as opposed to cutting it out of our budget. Just be honest, tell it like it is. It is that Google is trying to save money, like the rest of the world. I do not see how it is an inappropriate gesture. In fact, it would be very appropriate to stand up as a different company and say - hey, we value the advertisers and publishers that make our business run and here is a gift, even if it is just a card, to say thank you. But to call it inappropriate? I don't buy that.
So why are some people getting gifts? Well, some people are outliers and they get Google fridges and special schwag from Google on a per company basis. But the mass holiday gift in 2008, as you can see above, has been cancelled.
Forum discussion at WebmasterWorld.