Google Gets Cheap: Cancels '08 Holiday Gifts To Advertisers/Publishers

Dec 5, 2008 - 7:50 am 11 by
Filed Under Google Ads

AdWordsAdvisor has replied to the WebmasterWorld thread I was tracking on Google sending out holiday gifts to advertisers and publishers. AdWordsAdvisor said Google will not be sending out gifts to advertisers and publishers like they have in the past. Why? AdWordsAdvisor say because it "is not the most appropriate gesture this year given the current global economic climate."

Are you kidding me? Just say the truth. The gesture is right, cause these publishers and advertisers earned you millions of dollars in 2008. It is just because you guys are cutting back in preparation for an incredibly horrible 2009. I am not upset that the gifts are not going out, in fact, I considered the same for my company - but I decided to just spend less this year, as opposed to cutting it out of our budget. Just be honest, tell it like it is. It is that Google is trying to save money, like the rest of the world. I do not see how it is an inappropriate gesture. In fact, it would be very appropriate to stand up as a different company and say - hey, we value the advertisers and publishers that make our business run and here is a gift, even if it is just a card, to say thank you. But to call it inappropriate? I don't buy that.

So why are some people getting gifts? Well, some people are outliers and they get Google fridges and special schwag from Google on a per company basis. But the mass holiday gift in 2008, as you can see above, has been cancelled.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Daily Search Forum Recap: December 4, 2008