Google Provides Tactics for AdWords During a Recession

Dec 3, 2008 - 10:12 am 0 by
Filed Under Google Ads

We're in poor economic times, and Google is looking for ways to help offset the burden. That's why Google has recently announced the publication of this Top Tactics for Tough Times document on how you can work with Google AdWords to make things easier.

Here are the categories (and the document explains them in depth):

1. Focus your ads on low prices and savings. 2. Use value-related keywords. 3. Make sure your ad groups are targeted and relevant. 4. Don't waste money on irrelevant clicks. 5. Make it easy for customers to buy. 6. Focus your money on your high performers.

Even if not in tough times, these are good guidelines to follow in general--but the article does prove to be useful now more than ever.

Forum discussion continues at Google Groups.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Did Cyber Monday Cause Increases in Google AdSense and AdWords?