Is Social Media Marketing a Productive Use of Your Time?

Nov 17, 2008 - 9:43 am 0 by
Filed Under Social Search

Peter Da Vanzo poses a question on SEOBook asking if social media marketing is a waste of time. In it, he adds a few qualifiers including traffic (is the traffic to your page to see a monkey riding a bicycle worth it?), an uncontrolled message, a concern about the ability not to measure branding, the level of interaction isn't clear, it takes time, it's stupid and is a useless distraction, and it's difficult to scale.

This all may be true to an extent. EGOL recounts his own experience being Dugg: when the page was submitted to Digg, it had no inbound links. Within a few weeks, though, it had several hundred. Three years later, it's still on the top of the Google SERPs.

That said, it's not completely a waste of time.

I should add that this industry is very focused on Social Media Marketing as getting Dugg on the front page. That's not all there is to SMM.

One important thing to note, as shared by forum member glyn:

The thing with Social Media is the moment you get too specific with your advertising you scare the user base away.

Forum discussion continues at Crea8site Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 7, 2024

Oct 7, 2024 - 10:00 am
Google Ads

Google Tests Sponsored Ad Label Variations

Oct 7, 2024 - 7:51 am
Google

Google Shopping "Researched with AI - Experimental" Answer

Oct 7, 2024 - 7:41 am
Google Search Engine Optimization

Google Merchant Listings Adds Certification Markup Support

Oct 7, 2024 - 7:31 am
Google

Google Search Product Detail Grid With Nearby Label

Oct 7, 2024 - 7:21 am
Google Search Engine Optimization

Google Drops Support For Noarchive Meta Tag Directive

Oct 7, 2024 - 7:11 am
Previous Story: Yahoo Search Marketing Now Lets You Block 500 Domains