Tag, You're It! How To Leverage Your Visitors

Nov 11, 2008 - 7:20 pm 1 by
Filed Under PubCon 2008

Tagging services have grown exponentially. Knowing which services to give attention too and which can be ignored is difficult without deep analysis and tracking. This session will look at the popular tagging services, how to get your visitors involved in tagging your stories and comments, and will explore the potential for increased traffic.

Moderator: Todd Malicoat Speakers: Dan Zarrella, Social Viral marketing Consultant, DanZarrella Brian Breslin, CEO, Infinimedia, Inc. Geoff Livingston, CEO, Author of "Now is Gone", Livingston Communications

Geoff is up first. Every (decent) social tool has tags. Think of the semantic web. - Time moves quickly on the internet. Posts occur and they create conversations and memes. - Tags track memes - think of the #pubcon hashtag. - Social networks, bookmarking services, social search uses tags1

Inspiring tags: - choose the right medium, bookmark your site to inspirate particiular tags, know what you want searched, campaigns can use specific hashtags, encourage the commuity to use a specific tag, have a hashtag/tag associated with the effort or content (calls to action)

Dan Zarrella is up next! Twitter users are savvy social media users. They are the perfect audience. Twitter users share from blogs and social news sites. * match avatars and names. * Find social news Tweeters. Follow them (they'll probably follow you back). Follow their profiles. * Make friends. It's called social media for a reason. People talk to you and you talk back. * Listen and respond. Do something with what you hear. * Link to Twitter. WWSGD plugin or a sidebar. Autoresponders are also good to leverage Twitter followers. * Make it easy for users to share your content: Use a Tweet this button - it's like a mailto link: http://twitter.com/home?status=Title+of+post+http://example.com; TWitThis * Post social links to Twitter - shorened URLs are blink links so give them a reason to click. * Ask for the ReTweet but don't annoy your followers - save this for important links.

Brian Breslin talks about integration of these tags. - Your objectives - build the community through the community, empower the community, and change your way of thinking - The battle is for attention. How do you convert the attention into traffic? There are millions of users on social sites. Fish where the fish are. Then let the community take control. It's only about community!

He gives a case study for theboasters.com - they were integrated into Facebook. Facebook has hundreds of millions of users and voting enthusiasts. They had a facebook app and it grew 20k users in 6 weeks!

How to get there: is your site a silo? Are you putting a gate around it or can people share/publish? Implement Facebook connect - turn your site into a hybrid Facebook application. - It can lower the barrier for entry for new users, they bring their freinds, it syndicates site interactions, distributes content to 160m users, low customer acquisition costs, create a facebook app so you own 100% of pageviews. Distributed logins : OpenId, Social Graph API

Implementing it all: it's not trivial no matter what they tell you. A good programmer can tie your site into many platforms. Be sure to do this before starting a site.

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