Google Explains Quality Scores in AdWords

Oct 17, 2008 - 9:53 am 4 by
Filed Under Google Ads

How does the Google Quality Score work? The Official Google Blog explains how Google takes preference for quality score in the display of ads:

The quality score gives search engines a way of aligning the incentives of the buyers, the sellers, and the viewers of ads.

The article goes on to say that ads that don't get many clicks will not be shown. It then ends with the idea behind the quality score:

So why are quality scores important? Answer: they lead to a better auction by allowing advertisers to buy clicks, publishers to sell impressions, and users to see relevant ads

The article is appreciated to an extent. Forum members are a bit upset that there is no new information, that the details about the Quality Score are very basic, that Google is only showing ads that make them money, and that it seems (from many forum members, hence why it's being repeated here) that the article was written by a drunk person.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

Mar 15, 2024 - 8:01 am
Google Updates

Google March 2024 Core & Spam Update Movement Today

Mar 15, 2024 - 7:51 am
Google

Google Image Search Results Testing Like Button

Mar 15, 2024 - 7:41 am
Google

Google Merchant Center Product Studio With Themed Templates Including St. Patrick's Day

Mar 15, 2024 - 7:31 am
Google Maps

Google Search Dishes Nearby Carousel

Mar 15, 2024 - 7:21 am
Previous Story: Google Launches AdWords Display Ad Builder, Receives Accolades