Will the SERP Soon Become Extinct?

Sep 10, 2008 - 9:15 am 7 by

When search engines were born, there was a search engine results page that almost completely mimics what we see today: a URL, a description (perhaps), and a link for related sites.

Not much has changed within 10 or so years. We still see a search result, a description, and perhaps a link to similar pages, among other options.

For the most part, things have remained the same. But Dr. Pete shows that the SERP is changing, most notably with direct access to Onebox -- without SERPs at all. This behavior can be acknowledged with the iPhone and with Mozilla's Ubiquity.

Is this the end of the favored SERP, then? Not so much. Dr. Pete suggests that you don't ignore the opportunities to adapt (and preferably early) so that you can take advantage of these opportunities.

While this isn't an entirely new phenomenon, it's important to realize the correlation of this to personalized search: that the "10 blue links" may be replaced with multimedia, maps, and more. Blended search is becoming increasingly more mainstream, so it's not something to overlook.

Forum discussion continues at Sphinn.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Previous Story: Poll: Do You "Google" Yourself?