Do Meta Descriptions Help You Rank Higher in Google?

Jul 9, 2008 - 8:09 am 4 by

A WebmasterWorld thread has discussion around the META description. There is no doubt that most search engines look and use the META description on some level. Google and Yahoo and Live Search may use it for your search results snippet, the text under your site's listing in the search results (illustrated here). But does that META description actually have an impact on how well your page will rank in Google for a specific keyword phrase?

Most people say no, the META description will have no direct impact on you ranking higher for a keyword phrase. I honestly do not know the actual value in the META description's power to help you rank better.

While there may not be a direct impact in ranking improvements, as g1smd said at the thread, it does "give the appearance of a ranking increase." How so? Well, one thing the meta description will do for you is help ensure you pages don't look like they are all the same page (i.e. supplemental index) when doing a site command search. More on that over here.

Google also recommends using the META description on your pages.

But does it impact your rankings directly? Hard to say.

Google has a whole section in Google Webmaster Tools, under content analysis for "Short meta descriptions." In that section, Google says the "Meta description information can give users a clear idea of your site's content and encourage users to click on your site in the search results pages." Google then links to more information at this page.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Gvolatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 26, 2024

Jul 26, 2024 - 10:00 am
Search Video Recaps

Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT

Jul 26, 2024 - 8:01 am
Google

Google Gemini Adds Related Content & Verification Links

Jul 26, 2024 - 7:51 am
Other Search Engines

SearchGPT - OpenAI's AI Search Tool

Jul 26, 2024 - 7:41 am
Search Engine Optimization

Google's John Mueller: Don't Use LLMs For SEO Advice

Jul 26, 2024 - 7:31 am
Google

Google Search With Related Images Carousel Below Image Box

Jul 26, 2024 - 7:21 am
Previous Story: The Tide Has Shifted: Microsoft adCenter Begins to Outpace Yahoo Search Marketing