Use Google Ad Manager To Set Minimum AdSense eCPM

Jun 30, 2008 - 7:47 am 1 by
Filed Under Google AdSense

Stuart McDonald posted a thread at WebmasterWorld explaining how you can use Google Ad Manager with Google AdSense to specify a minimum eCPM.

You must keep in mind that you need to have other ads in your Ad Manager inventory to compete with your AdSense ads, in order for this to work properly. Google Ad Manager allows you to set a minimum CPM for most ad runs. By specifying the minimum CPM with house or remnant ads in Ad Manager, your AdSense ads will compete on the CPM you set and will not show for a lower CPM.

Stuart explains you will likely see that the "immediate result will probably be a drop in your AdSense income, as long as you're running other, better paying ads (from direct advertisers, another network or whatever), your end resultant income for the total number of impressions, should be higher."

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 3, 2025

Jul 3, 2025 - 10:00 am
Google Ads

New Google Ads AI Max Search Match Type

Jul 3, 2025 - 7:51 am
Google Ads

Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers

Jul 3, 2025 - 7:41 am
Google

Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Jul 3, 2025 - 7:31 am
Google

Report: Over 12% Of People Also Ask Results Are Google AI Overviews

Jul 3, 2025 - 7:21 am
Google Maps

Google Tests Local Panel Tab Buttons Under Main Search Bar

Jul 3, 2025 - 7:11 am
Previous Story: Some Webmasters Are Banning Yahoo Slurp