The Link Theme Pyramid

Jun 18, 2008 - 10:05 am 5 by
Filed Under Link Building

WebmasterWorld moderator martinibuster shares some valuable link building tips in what he calls the "Link Theme Pyramid." In his post, he gives his opinions on some link building techniques that have worked for him.

Roger says that anchor text should match the page it's linking to (where the page should contain the anchor text somewhere). He adds that hubs should be more than pages of links and that perhaps your home page should not be the most relevant page. This is something Jim Boykin preaches. Finally, Roger says that you should aim to focus on the long tail.

In the thread, forum members mention that some webmasters demand a link to the home page, not to a specifically targeted inner page. While that's all well and good, the problem is that it won't help your link building efforts. That's the point I believe Roger was trying to convey. Some webmasters say that the problem with linking to inner pages is that they may break over time (and I suppose it's harder to check if the page is gone). My recommendation here is a 301 redirect.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 6, 2024

Dec 6, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & More

Dec 6, 2024 - 8:11 am
Google Updates

Google November 2024 Core Update Finally Finished Rolling Out

Dec 6, 2024 - 8:01 am
Google Search Engine Optimization

Google Does Try To Handle Broken Canonicals

Dec 6, 2024 - 7:51 am
Google Search Engine Optimization

Google Search: How Clustering Works With Localization

Dec 6, 2024 - 7:41 am
Google Search Engine Optimization

Google Marauding Black Holes With Clustering & Error Pages

Dec 6, 2024 - 7:31 am
Previous Story: Local Search Ranking Factors Guide Released